website sales lead nurturing system

Nurturing online leads is critical if you want your business to grow. 

And yet, many businesses have no organized nurturing system in place. 

Instead, they spend time, money and and energy to attract potential prospects only to let them slip away and likely buy from a competitor who DOES understand why nurturing potential clients and customers is so important.  

Here’s the eye-opener:

Only 5% of first-time visitors to a site are what we call “NOW” buyers. 

A NOW buyer knows the “thing” he needs to solve his problem or fulfill his need. All that’s left is figuring out who to buy it from.

If you’re thinking that could add up to a major bun fight to try and get a scrap of that tiny portion, ah…you’d be right. 

Here’s Where You Want To Focus

It’s the OTHER 95% where the opportunity lies. 

Even though they aren’t ready to buy the day they arrive on your site, they are likely to buy at some point.

Sadly, many businesses completely miss out on this tremendous opportunity because they don’t have a nurturing system in place. 

Before we dig into the benefits of setting up a nurturing “system”, consider the following lead gen statistics provided by

  • The US digital lead generation market will reach approximately $3.2 billion by 2023.  
  • 66% of marketers generate quality leads by spending 6 hours per week doing social media marketing.
  • Lead generation is considered the most challenging task by 61% of marketers
  • Email marketing is the primary choice of 89% of marketers for lead generation.

This Is Where The Gold Is!

But here are the two facts that have opportunity written all over them:

  • Only 20% of sales-qualified leads are correctly followed up. 

Got your attention? Thought so.

5 Benefits Of A Lead Nurturing System

Relationship Building: Lead nurturing allows you to build relationships with potential customers over time. By using a nurturing system to consistently engaging with leads you can establish trust and rapport, making it more likely you will convert them into paying customers.

Education and Awareness: As detailed above, many leads you get are NOT  ready to make a purchase decision immediately. Only 5%! That’s not me saying that. It’s a universal fact. Nurturing campaigns provide opportunities to educate prospects about your product or service, addressing their pain points and demonstrating how your offering can solve their problems. This helps you to develop the all-important “know, like and trust” factor that needs to be in place before prospects will buy. 

Lead Qualification: Through lead nurturing, you can start qualifying prospects based on how they respond to your marketing efforts. That way you can identify prospects who are most likely to convert, which allows you to avoid wasting time and resources on those who aren’t.

Increased Sales Opportunities: By staying engaged with prospects throughout their buyer’s journey, you increase the likelihood of closing deals and maximizing the lifetime value of each customer. A well-structured nurturing campaign is about 80% educational, 20% selling. 

Competitive Advantage: In today’s competitive market, an effective lead nurturing strategy makes you stand out. Many of your competitors are not proactive when it comes to romancing prospects. When you prioritize providing prospects with personalized and valuable content that helps them make educated buying decisions, you have an opportunity to position your brand as a trusted authority in your industry.

Now that you understand the benefits of having an organized nurturing system in place, you can start transforming more of your website leads into what you want most…sales!

Want to learn more about how we can help? Book your spot today to start converting more leads into sales by implementing a lead nurturing system.

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