Dear Prospect,
Thanks for visiting my website.
As a reward for your time and interest, I’m going to do my absolute best to avoid giving you ANY useful information that will help you solve your problem or fulfill your need.
Instead, I’m going to make myself look and sound like all my competitors. That way, it will be even tougher for you to figure out if I am equipped to help you in any way.
Oh yeah…and not only that….
- I’m going to confuse you.
- I’m going to raise more questions than I answer.
- I’m going to force you to look high and low for ANY clue that will help you decide if I can help.
- I’m going to make it hard for you to look at me.
- I will waste your time.
- I will make your life difficult.
- I will frustrate you.
- I’m going to do everything I can to make you go away – FAST!
Why?
Because I have no idea I’m even doing it!
I don’t know how to create a compelling sales story that is tailored to what YOU want.
And I’ve surrounded myself with people who also don’t know or who are too afraid to tell me that my website home page or landing page – things that should be my most cost-effective sales tools – continue to sit there day after day doing NOTHING except steering qualified prospects right into the clutches of my competitors.
Yup, instead of learning how to create an online sales story that makes you WANT to do business with me so we can enjoy a mutually beneficial relationship, I’m too busy running around doing a bunch of stuff that’s doing nothing to help either one of us.
- Checking emails
- Attending meetings
- Doing errands.
- Trying to figure why it seems like everyone else is bringing in new business by the boatload and I’m not.
Anyhow, maybe call me or email me if you see something you like.
Thanks for stopping by.
Cheers,
Sheep Marketer, Sea of Beige
FULL STOP!
Now, if you’re wondering who would ever SEND a message like this…try about 95% of the businesses marketing online peddling products and services and doing absolutely NOTHING to try and help their prospects solve a problem and make themselves a profit in the process.
Of course, the message above won’t be in letter form.
But, you know those 3-5 seconds you’re always hearing about…goes something like, ‘You’ve got 3-5 seconds to GRAB your prospect’s attention when they land on homepage or landing page or CLICK!…they’re gone!’
Your prospect only needs a few seconds to know if that’s YOUR message.
Take a look at what your online marketing is communicating to your prospects. If it isn’t saying, ‘I’m the best choice and here’s why’, it’s time to make some changes.
