Solve Your Client Attraction Problem Today!
When it comes to making money in our business, we all face the same problem. How to attract prospects so we can use our services and prospects to solve their problems. And not just any prospect…we want people who can afford our services and are interested before they...
How to Write Website Content That Connects With Prospects
The World of Website Content Has Changed Back when the internet began, companies would cram their websites with content they repurposed from their existing print materials - brochures, press releases, presentations - whatever they could get their hands on. Which is...
Are You Silently Missing out on 80% of Your Sales?
Let’s face it: almost all the people who come to your website for the first time won’t be buying on the first visit.That’s a fact.Just think of your own surfing habits.For sake of explanation, let’s assume the owner of the site you visit understands that today’s...
Make More Sales Using This Stealth Marketing Strategy
Take a look around at businesses in your industry and you’ll find that most are commodity-type businesses - there’s nothing unique about any of them - they’re all selling similar products at about the same price or they offer about the same service.That’s your...
How to Attract Prospects to Your Offer
Want to know how to get more customers who can’t wait to buy your product or service?Despite what some would have you believe, it’s not as difficult as you might think. No need to manipulate or hypnotize them into buying. You just need to give them what they want.And...
Hello from the HUMAN Side
“I must've called a thousand times…”I believe Adele. Me, not so much.I USED TO call prospects on the phone - as in COLD CALL. In fact, some of my best clients have come from this activity.And not once did I ever feel unwelcome.Now, to be fair, I never called up and...
How to Identify a Competent Direct Response Copywriter
Had an interesting email from a fellow over the weekend who was beginning a search to find a direct response copywriter.His observation: Many of the direct response copywriter sites he visited were pretty compelling. I'd never given this much thought.His question: How...
Don’t Make Your Prospect Work To “Get” You!
The other day I was sitting around with my wife, my son, his girlfriend and my sister-in-law watching TV.Centre-stage: an animal-themed standup routine by Ricky Gervais.Now, if you have seen Ricky perform, especially on cable or in person, you know he doesn’t stand on...