
Ignoring THIS About Today’s B2B Buyer Will Cost You
There’s plenty that makes today’s B2B buyer different from buyers 20 years ago.
But is there ONE difference – above all the others – that could mean the difference between making the sale or handing it off to your competitor?
Answer: YES! If you don’t this take this characteristic about today’s buyer into consideration, it could cost you a fortune in missed opportunities.
Read on to find on what it is…

9 Email Subject Line Tips to Help You Avoid DELETE
There’s no doubt – email is an effective, cost-efficient marketing tool.
The trick is getting your recipient to open your email message.
Are there some strategies that will help you achieve that objective?
You bet and today’s post is all about showing you how to slip in under the radar, grab attention and EARN your way past your recipient’s defences so your message has a fighting chance of accomplishing your objective.
Hope you enjoy it!

Get Higher Conversions by Selling Value – Not “Stuff”
In today’s crowded marketplace, it’s not easy to stand out so prospects can see what you have to offer.
Or is it?
While it’s true there’s a lot of noise out there, there’s a simple way you can stand out from your competitors and it’s easy to implement.
Today’s post explains exactly what to do to make your product or offering rise above the fray. Enjoy the post.

Are You Prospecting or Positioning to Attract New Clients?
Prospecting is tough enough when you KNOW what you're doing. Many business owners dread it. To them, prospecting represents rejection. Pushiness. Stress. We all depend on attracting new clients and customers to our businesses. So is there a better way? Yes. You can...

How to Increase the Number of Referrals You Get
Do your prospects and customers know what you do and who you do it for? I mean, REALLY know? It might surprise you to learn just how little they do know. And that can be a real problem when you ask for a referral. To refer someone to you, the referrer has to have a...

Best Results: Email Marketing or Social Media? Find out!
If you're like many other marketers, you probably invest a fair amount of time on social media - writing status updates, creating ads, monitoring likes and mentions etc. Now, here's a question: How much time do you spend on email marketing - that includes growing your...

Suffering from Marketing Overwhelm and Frustration?
We all need to market our businesses. But with so many options out there, it can be intimidating. And if marketing isn’t your core competency, it can be overwhelming. If that’s you, no worries. There is a way to get unstuck and all it takes is for you to make a...

Email or Direct Mail: Which is more effective?
Reaching prospects and customers today is more challenging than ever. Diminishing attention spans and bright shiny thing distractions are forcing marketers to sharpen their marketing focus and find ways to effectively reach, and sell today’s customers. It’s not always...