Email or Direct Mail: Which is more effective?

Email or Direct Mail: Which is more effective?

Reaching prospects and customers today is more challenging than ever. Diminishing attention spans and bright shiny thing distractions are forcing marketers to sharpen their marketing focus and find ways to effectively reach, and sell today’s customers. It’s not always...

read more
Solve Your Client Attraction Problem Today!

Solve Your Client Attraction Problem Today!

When it comes to making money in our business, we all face the same problem. How to attract prospects so we can use our services and prospects to solve their problems. And not just any prospect…we want people who can afford our services and are interested before they...

read more
How to Turn Your FAQ Page into a Killer Sales Tool

How to Turn Your FAQ Page into a Killer Sales Tool

What's the most valuable selling page on a web site? You might be surprised to learn that, after your home page or landing page, it could be your FAQ page. And many marketers who have one are leaving a fortune in missed opportunities on the table.  Today's post will...

read more
How to Write Website Content That Connects With Prospects

How to Write Website Content That Connects With Prospects

The World of Website Content Has Changed Back when the internet began, companies would cram their websites with content they repurposed from their existing print  materials - brochures, press releases, presentations - whatever they could get their hands on. Which is...

read more
Are You Silently Missing out on 80% of Your Sales?

Are You Silently Missing out on 80% of Your Sales?

Let’s face it: almost all the people who come to your website for the first time won’t be buying on the first visit.That’s a fact.Just think of your own surfing habits.For sake of explanation, let’s assume the owner of the site you visit understands that today’s...

read more
Make More Sales Using This Stealth Marketing Strategy

Make More Sales Using This Stealth Marketing Strategy

Take a look around at businesses in your industry and you’ll find that most are commodity-type businesses - there’s nothing unique about any of them - they’re all selling similar products at about the same price or they offer about the same service.That’s your...

read more
The Copy Trick That Instantly Doubles Your Selling Odds

The Copy Trick That Instantly Doubles Your Selling Odds

From time to time, I get into discussions regarding the effectiveness of using long sales copy.This is not an article on why long sales copy ALWAYS trumps short copy when presented to a qualified prospect. Take my word for it. It does.However…Some qualified prospects...

read more
How to Attract Prospects to Your Offer

How to Attract Prospects to Your Offer

Want to know how to get more customers who can’t wait to buy your product or service?Despite what some would have you believe, it’s not as difficult as you might think. No need to manipulate or hypnotize them into buying. You just need to give them what they want.And...

read more

What My Clients Say

Our landing page conversion rate has increased by over 28% and we’re seeing sales results we had never imagined possible. – Lisa Borg, VP Marketing Life Clinics

“So far, the response from the sales letter you wrote has been 12.06% – that’s 25% over our projection!” – John Andresen, Wyers Direct

“We are now averaging 5-10 qualified leads per day based on the web copy you wrote for our site. It’s unbelievable. We were hardly getting any before.” – Elizabeth Gomes, Yonge-Eglinton Laser Eye Centre

“I wanted to let you know we had over 50 downloads of the insiders guide over the weekend and they just keep coming in! – Susan Milne, Epiphany Studios

“I don’t know what you’ve done but my newsletter sign ups have probably tripled!” – Mark Mitchell, Wizard Strategies

Pin It on Pinterest

Share This