Is Your Website Suffering From “Information Deprivation”?
If you’re sitting around wondering why your website isn’t doing a thing to earn its keep, then this article is for you. After all, if you’re like many marketers, you’ve spent a pretty penny having a web designer come up with a look and feel along with plenty of bells...
MWR…What It Is And Why You Need One!
Had to go to Walmart a week or so ago and as I entered the store, there was the usual display of different products for sale in the "pre-shopping" area. Water. Snacks. Paper towels. I usually take a quick look - just in case some newbie made a mistake and put the...
Are You Prospecting or Positioning to Attract New Clients?
Prospecting is tough enough when you KNOW what you're doing. Many business owners dread it. To them, prospecting represents rejection. Pushiness. Stress. We all depend on attracting new clients and customers to our businesses. So is there a better way? Yes. You can...
How to Increase the Number of Referrals You Get
Do your prospects and customers know what you do and who you do it for? I mean, REALLY know? It might surprise you to learn just how little they do know. And that can be a real problem when you ask for a referral. To refer someone to you, the referrer has to have a...
How to Develop An Affordable and Efficient Marketing System
Many business owners and sales professionals try to achieve success by engaging in random acts of marketing. One-shot attempts that usually fail. They get erratic results. And, they waste a lot of time and money. The sad part is they keep doing it - over and over...
Are you leveraging the selling power of KLT in your marketing?
Success in marketing depends a lot on your ability to show your prospects that you care about them. And for that, the formula is simple: Get your prospects to know, like and trust you and the selling will take care of itself. Let's take a closer look at the KLT...
Best Results: Email Marketing or Social Media? Find out!
If you're like many other marketers, you probably invest a fair amount of time on social media - writing status updates, creating ads, monitoring likes and mentions etc. Now, here's a question: How much time do you spend on email marketing - that includes growing your...
Suffering from Marketing Overwhelm and Frustration?
We all need to market our businesses. But with so many options out there, it can be intimidating. And if marketing isn’t your core competency, it can be overwhelming. If that’s you, no worries. There is a way to get unstuck and all it takes is for you to make a...