The Copywriting Trick That Doubles Your Selling Odds

The Copywriting Trick That Doubles Your Selling Odds

From time to time, I get into discussions regarding the effectiveness of using long sales copy. This is not an article on why long sales copy ALWAYS trumps short copy when presented to a qualified prospect. Take my word for it. It does. However… Some qualified...

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How to Turn Your FAQ Page into a Killer Lead Generator

How to Turn Your FAQ Page into a Killer Lead Generator

What's the most valuable selling page on a web site? You might be surprised to learn that, after your home page or landing page, it should be your FAQ page. For many marketers, their FAQ page is leaving a fortune in missed opportunities on the table.  Today's post...

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Get More Website Sales Leads With Sales Copy – Not Content

Get More Website Sales Leads With Sales Copy – Not Content

Many marketers fail to treat their websites as a one-on-one SELLING conversation with a prospect.

They make a huge mistake that practically guarantees their prospects will end up buying from a competitor.

This mistake is the result of a lack of understanding or a mistaken belief.

And you’re guilty of making it, you are literally wasting the time, energy and money you invested to get your prospect there in the first place.

Today’s post reveals this mistake and explains how to correct it so you can start generating the sales inquiries you deserve.

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5 Ways To Generate More Online Marketing Sales Inquiries

5 Ways To Generate More Online Marketing Sales Inquiries

Many business owners struggle to generate sales inquiries from their online marketing.

Their websites, landing pages and emails don’t create the ROI they should.

The problem? Many marketers simply don’t know what to do.

The process can seem mysterious if you don’t leverage the universal principles and strategies that have been proven over and over to produce results on a consistent basis.

Is there a formula that, if followed, should have an immediate impact on your overall online marketing results?

YES! And you can discover the exact same formula top marketers use to attract all the business they need.

Today’s post reveals this roadmap to more sales inquiries and it’s one you can start using immediately to get your phone ringing.

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Open Letter To Today’s Jaded B2B Prospect From 95% Of Marketers

Open Letter To Today’s Jaded B2B Prospect From 95% Of Marketers

Today’s B2B prospects WANT to buy your product or service.

Why? Because hopefully, when they do, that means they have solved a problem and can focus their energy on something else..

And yet, so many marketers are voluntarily sending a message to their prospects that virtually says, ‘I don’t want your business.’

Today’s post shines the light on what seems to be a real challenge for many marketers: giving their prospects what they want instead of making it darn near impossible for them to buy.

See if you agree. Please leave a comment and let me know.

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Ignoring THIS About Today’s B2B Buyer Will Cost You

Ignoring THIS About Today’s B2B Buyer Will Cost You

There’s plenty that makes today’s B2B buyer different from buyers 20 years ago.

But is there ONE difference – above all the others – that could mean the difference between making the sale or handing it off to your competitor?

Answer: YES! If you don’t this take this characteristic about today’s buyer into consideration, it could cost you a fortune in missed opportunities.

Read on to find on what it is…

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9 Email Subject Line Tips to Help You Avoid DELETE

9 Email Subject Line Tips to Help You Avoid DELETE

There’s no doubt – email is an effective, cost-efficient marketing tool.

The trick is getting your recipient to open your email message.

Are there some strategies that will help you achieve that objective?

You bet and today’s post is all about showing you how to slip in under the radar, grab attention and EARN your way past your recipient’s defences so your message has a fighting chance of accomplishing your objective.

Hope you enjoy it!

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What My Clients Say

Our landing page conversion rate has increased by over 28% and we’re seeing sales results we had never imagined possible. – Lisa Borg, VP Marketing Life Clinics

“So far, the response from the sales letter you wrote has been 12.06% – that’s 25% over our projection!” – John Andresen, Wyers Direct

“We are now averaging 5-10 qualified leads per day based on the web copy you wrote for our site. It’s unbelievable. We were hardly getting any before.” – Elizabeth Gomes, Yonge-Eglinton Laser Eye Centre

“I wanted to let you know we had over 50 downloads of the insiders guide over the weekend and they just keep coming in! – Susan Milne, Epiphany Studios

“I don’t know what you’ve done but my newsletter sign ups have probably tripled!” – Mark Mitchell, Wizard Strategies

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