Is following up a component of your selling system? If it’s not, you may want to consider making it one. Here’s why: According to a study done by the Association of Sales Executives, 81% of all sales happen on or after the fifth contact. Think about that. Many...
From time to time, I get into discussions regarding the effectiveness of using long sales copy. This is not an article on why long sales copy ALWAYS trumps short copy when presented to a qualified prospect. Take my word for it. It does. However… Some qualified...
What's the most valuable selling page on a web site? You might be surprised to learn that, after your home page or landing page, it should be your FAQ page. For many marketers, their FAQ page is leaving a fortune in missed opportunities on the table. Today's post...
Many marketers fail to treat their websites as a one-on-one SELLING conversation with a prospect.
They make a huge mistake that practically guarantees their prospects will end up buying from a competitor.
This mistake is the result of a lack of understanding or a mistaken belief.
And you’re guilty of making it, you are literally wasting the time, energy and money you invested to get your prospect there in the first place.
Today’s post reveals this mistake and explains how to correct it so you can start generating the sales inquiries you deserve.
Many business owners struggle to generate sales inquiries from their online marketing.
Their websites, landing pages and emails don’t create the ROI they should.
The problem? Many marketers simply don’t know what to do.
The process can seem mysterious if you don’t leverage the universal principles and strategies that have been proven over and over to produce results on a consistent basis.
Is there a formula that, if followed, should have an immediate impact on your overall online marketing results?
YES! And you can discover the exact same formula top marketers use to attract all the business they need.
Today’s post reveals this roadmap to more sales inquiries and it’s one you can start using immediately to get your phone ringing.
Today’s B2B prospects WANT to buy your product or service.
Why? Because hopefully, when they do, that means they have solved a problem and can focus their energy on something else..
And yet, so many marketers are voluntarily sending a message to their prospects that virtually says, ‘I don’t want your business.’
Today’s post shines the light on what seems to be a real challenge for many marketers: giving their prospects what they want instead of making it darn near impossible for them to buy.
See if you agree. Please leave a comment and let me know.
There’s plenty that makes today’s B2B buyer different from buyers 20 years ago.
But is there ONE difference – above all the others – that could mean the difference between making the sale or handing it off to your competitor?
Answer: YES! If you don’t this take this characteristic about today’s buyer into consideration, it could cost you a fortune in missed opportunities.
Read on to find on what it is…
There’s no doubt – email is an effective, cost-efficient marketing tool.
The trick is getting your recipient to open your email message.
Are there some strategies that will help you achieve that objective?
You bet and today’s post is all about showing you how to slip in under the radar, grab attention and EARN your way past your recipient’s defences so your message has a fighting chance of accomplishing your objective.
Hope you enjoy it!