When I speak with business owners, almost all of them talk about how important it is to attract new clients and customers.
And yet, many are throwing profits away because their sales copy talks about “their stuff.”
Prospects don’t care about that UNTIL you explain how your product or service will improve their lives.
For that, you need sales copy. Copy that taps into your prospects’ emotions and helps them “see” how they will be better off if they have your offering.
Do yourself a huge favour right now.
This could almost INSTANTLY put more profit in your pocket.
Go look at the copy on your website. Or your landing page. Or read some of the sales emails you’re sending out.
This little training exercise will open your eyes to what could be a HUGE shift in your sales lead generation efforts.
As you look through your marketing copy, how often do the following words appear:
- “Our”
- “We”
- “Us”
- “I”
- “My”
If you see them a lot, here’s an indisputable truth:
You are literally steering profits into the waiting hands of your competitors.
I’ll explain in a sec…now, for part two of the exercise.
Go back to your copy and check out how many times you find these words: you and your.
If you’re like many marketers, chances are they’ll be hard to find.
And that is costing you TONS in missed selling opportunities.
Here’s why…
Think about the last time you met someone – someone you didn’t know – and all he did was talk about himself from the minute he opened his mouth.
Bet you couldn’t get away fast enough. Right?
That’s EXACTLY how prospects feel when they read marketing copy that’s all about you!
Hear that sound? It’s a mouse click and it happens as soon as a prospect realizes (usually within 3-5 seconds) he’s encountered yet another marketer peddling products and services.
Now, here’s the real killer…
Countless studies show that people searching online for solutions to their problems eventually buy from someone.
If your copy isn’t focused on the prospect and what HE wants, you’re losing sales!
So, how much money are you throwing away with copy that is focused on you?
Short answer: probably lots!
If your copy failed the “me/you” test, don’t worry.
The solution – that can result in a huge difference to your conversion and client attraction results – is to flip the focus around.
Let your prospects see that you are interested in THEIR wants and needs. That you “get” them.
The way to do it is write your copy that leaves them with the feeling that you truly understand their problem and can offer the perfect solution.
