Came across this the other day and thought I’d share it.
Do you find less people are opening your emails? If so, you’re not alone. “Open” rates are dropping to new lows of 10-15%.
Here’s a clever way to increase the number of people who open your email marketing messages:
Create your email promotion and write out 3 subject lines.
Take your best subject line and include it with your first email. Let’s say you email 1,000 people and 150 open it. Delete those names off your “send” list and re-send the email using a different subject line. Once your open results come back from the second email, delete those names and do your third email using your third subject line.
Here’s the exciting part: you could TRIPLE the amount of people who open your email by using this strategy.
Why not give it a try and triple your chances of making a sale?
Gerry Black is a Marketing Writer based in Toronto, Canada
and serving clients in the U.S. and Canada.