Done-For-You Basic Marketing System

This service is for you if you want to convert more of your website visitors into buyers.

If you’re like many marketers, you spend all kinds of money, time and effort on SEO services and paid ads to attract qualified prospects to your website only to be disappointed by poor results.

Converting web visitors into buyers continues to be a struggle.

Here are a couple of marketing truths that are likely standing in your way:

Marketing Truth #1: Only 5% of first-time visitors to your website will be what we call NOW buyers. Those are prospects who know what they want, are ready to buy and are in the final stages of looking for someone to buy from. That means many of the 95% of the visitors who DO NOT BUY are still prime prospects for your product or service but only if you have a system in place to keep marketing to them until they ARE ready to buy. 

Marketing Truth #2: It takes on average anywhere from 5-12 “touches” before a prospect will buy from you. Think about it. It takes time for them to get to a point where they “know, like and trust” you. Your job is to lead them through your selling process in such a way that they will see for themselves that you are sincerely interested in helping them solve their problem.

That’s where implementing a proven, online marketing SYSTEM makes all the difference! 

My Done-For-You Basic Online Marketing System is built around the following 3 pillars:

PILLAR #1: Compelling Online Messaging that GRABS and keeps your prospect’s attention…Far too many business owners have website messaging that pushing prospects away virtually as soon as they arrive on the home page or landing page. Why? There’s no attention grabbing headline that INSTANTLY telegraphs to the visitor the value they could get if they dive a little further into the site. Most marketers have no idea they only have 3-5 seconds to make this happen. If your messaging doesn’t IMMEDIATELY grab your prospect’s attention, all the time, money and effort you’ve put into attractin him is completely wasted. I rewrite your web copy so your website is transformed from an underperforming source of frustration and expense into a valuable selling tool that makes prospects want to know more. You can see some results I’ve produced here.

PILLAR #2: A Marketing Relationship Development Tool (Lead Magnet) that gets qualified prospects to put up their hands and identify themselves as “warm” prospects. With only 3%-5% of the people who visit your site for the first time ready to buy they day they visit, you need a way to stay in touch with the 95% who will likely buy, but a little further into their buying cycle. Could be the following week, month or year. One thing’s for sure…if you don’t have a way to stay in touch with them AFTER they leave your site so you can continue the marketing conversation, how are you ever going to develop and nurture a relationship that MUST be in place if you’re going to have a chance to make a sale? I will conceptualize, create and write an original, compelling report, guide or checklist you can offer for FREE as an ethical bribe in exchange for your visitor’s email address. The focus of this report or guide is aimed at helping your prospect make an educated buying decision and positions you as an advisor or helpful insider. This allows you to keep the marketing relationship going in a meaningful way.  

PILLAR #3: An Automated, Easy-To Manage, Email Nurturing Sequence that educates prospects until they ARE ready to buy. This follow up strategy is where the gold is! And frankly, it’s also where many business owners completely drop the ball and miss out sales that SHOULD be theirs. Think about it. By implementing an automated email follow up system, you can have a steady stream of soft sell messages gently reminding the prospect how can your product or service can improve his or her life – in a way the prospect will find informative and helpful. Without one, you have no chance of converting someone who took the time to visit your site into a buyer. I will create a 6-7 message email campaign that helps you establish a “know,’ like and trust” factor so that, when it is time to buy, your prospect will already know you as someone who is genuinely interested in helping them.

Imagine getting results like this…

“We are currently tracking an increase of 25% in conversions compared to the first week of December and a 44% increase in conversions over the same time frame last year.  What’s more, most of the conversions come through the home page, the program page, comprehensive care link and the how it works page, all of which were written by you!!” –Lisa Borg, VP Marketing, Life Clinics

How We’ll Work Together:

We work via phone, email and ZOOM to build your Basic Marketing System so you can start attracting clients on a consistent basis and converting them into buyers. We’ll start with a review of your current web site and marketing materials and look for quick, simple ways to start increasing their selling power immediately. That gives you a jump start towards bringing in more revenue.

Then, we’ll start down the path to building creating your Basic Marketing System by making sure we get clarity on your your positioning and messaging so the stage is set to turn qualified prospects into profitable clients. 

Your Investment:

$14,995 plus applicable tax (payable in three installments – 35% in advance/35% at the halfway point/30% upon completion)

What You Get:

  •  A marketing system that will allow you to attract qualified prospects and convert them into profitable buyers – consistently.
  • A powerful competitive advantage. Many of your competitors will continue to struggle with ineffective, one-shot marketing tactics.
  • A proven way to build your list of qualified prospects that you can market to over and over again as you add new products and services.
  •  You will be able to ask questions about marketing and selling and have them answered by someone with over 20+ years experience in marketing and advertising.
  • Peace of mind that goes hand-in-hand with knowing your marketing is under control and working for you around the clock.

Call me today at 905-716-7130 and let’s discuss how you can finally get away from the peaks and valleys of uncertainty and frustration caused by not having a marketing system in place.

Or book a spot below on my calendar for a complimentary DISCOVERY SESSION…

Book your spot here.

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