Why are we so quick to slap a knowledgeable and competent seal of authority on someone because they know stuff we don’t?
Don’t you have to EARN anything today?
I had a client who would refer to me as his “marketing guru.”
And I cringed every time he did it.
Why? Because I spend lots of time and effort trying to demonstrate to my clients why I’m different and how I can make a difference.
These days, gurus are a dime a dozen.
Self-published an ebook on copywriting you cobbled together from stuff on the internet? Copywriting Guru. Got a web designer to stick 17 social media icons on your website? Social Media Guru. (what is Dribbble anyway?)
My little Oxford Dictionary defines guru as “Hindu spiritual teacher; influential or revered teacher.
Now, I’m sure that if an actual Hindu spiritual teacher heard my client call me a marketing guru,
he’d dismiss me as a complete fraud in a New York minute.
Marketing is not rocket science.
• Create a compelling message.
• Identify a target audience.
• Deliver the message to the audience.
Do you really need a guru for that?
