“Do I Need a Mobile Friendly Website?”

Every month, I talk to business owners and they want to know whether or not they need a mobile friendly website.

This is a great question and an important one for anyone looking to grow their business.

Consider the following and decide for yourself.

If you haven’t done so already, next time you’re in a public place, take a look around.

See how many people you can spot who AREN’T clutching a smartphone?

You’ll have to look a lot harder than you would have only two years ago.

In 2013, there was a major shift in shopping – read searching – trends. As of June 2013, mobile devices officially passed desktop PCs and laptops in terms of usage – capturing 55% of consumer shopping time spent online as compared to 45% for laptops and desktops combined.

According to IAB.net, nearly half of the U.S. population has a mobile phone with Internet access and, one in five page views on the Web happens on a mobile device.

Your prospects are doing all kinds of online research using mobile devices.

A 2012 Google survey uncovered:

* 74% of visitors were more likely to return to mobile friendly websites

* 61% were likely to leave if a site wasn’t mobile friendly

* 67% were more likely to buy at a mobile friendly website

And that was THREE YEARS AGO!

If your site isn’t mobile-friendly, you’re losing business.

Here are 3 reasons you MUST have a mobile-friendly website:

1. Your Customers Demand You Have One – Your customers are on the go. Just like you. That means they are accessing the internet from their mobile devices.

What does that mean to you? Well, if you don’t give your potential customers what they want – easy visibility and navigation so they can browse and shop while they’re mobile – they’ll find a competitor of yours who will.

2. Google May Bite You If You Don’t Have One – Why? Not surprisingly, Google recognizes that you don’t need a computer to surf the Internet. If your website isn’t mobile-friendly, Google will pick up on that and be less inclined to display it as a legitimate search result.

When you think about it, it makes perfect sense. Google is in the biz of displaying relevant information – quickly. Google wouldn’t be doing its job if half the results it displayed were useless to mobile users.

3. You’ll Steer Business Directly To Your Competitors Without One – If your website isn’t mobile friendly, that’s probably already happened.

Fight it all you want – at a considerable risk.

Although most users aren’t going exclusively “mobile”, they are spending waaaaay less time on desktops and laptops.

So, how do you go about creating a mobile-friendly site?

Tweaking your existing site isn’t a good option. Traditional websites simply don’t display well on mobile phones.

Mobile phones have smaller displays and will often distort visuals that appear on regular websites.

Nope, if your site wasn’t designed with a mobile friendly approach, you need to pare your website down to just essential features, with content that includes links to secondary information pages.

If you need to take a closer look at getting your website mobile-ready, consider contacting Itec Media.

FULL DISCLOSURE: I work with Itec Media principal, Anna Gondzik on web design projects. She’s a straight shooter and can help you give your prospective customers what they want. You can reach her at anna@itec.media

Mobile marketing is no longer the future. It’s here today and your key to future success is adapting to and optimizing for the mobile market.

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