by Gerry Black, Marketing Copywriter | Mar 4, 2014 | Small Business Marketing
Smart marketers know most prospects have no idea how they make a difference so they make sure it’s easy for potential customers to buy from them. How do they do it? By understanding the golden rule and making sure they follow it. Prospects don’t like to be sold. But... by Gerry Black, Marketing Copywriter | Feb 2, 2014 | Small Business Marketing
We live in a world where instant gratification rules. We don’t like to wait – FOR ANYTHING. Especially when it comes to searching on the internet for stuff we want or need. I’m convinced, if it were possible, people would pay big money to hop on their computer and hit... by Gerry Black, Marketing Copywriter | Jan 15, 2014 | Small Business Marketing
Why are we so quick to slap a knowledgeable and competent seal of authority on someone because they know stuff we don’t? Don’t you have to EARN anything today? I had a client who would refer to me as his “marketing guru.” And I cringed every time he did it. Why?... by Gerry Black, Marketing Copywriter | Apr 2, 2013 | Small Business Marketing
We all do it. Going along. Following our plan. Just like we drew it up and then…Wham! A bright shiny “thing” grabs our attention. In fact, it almost happened to me last night when I was looking on the internet for something and then I saw an article... by Gerry Black, Marketing Copywriter | Dec 4, 2012 | Small Business Marketing
First things first. What is a direct response copywriter? A direct response copywriter is a writer who specializes in writing copy that is designed to get the reader to take action. The action might be to make an immediate purchase, sign up for an free report, make a... by Gerry Black, Marketing Copywriter | Dec 3, 2012 | Small Business Marketing
Many business owners miss out on thousands of dollars of online selling opportunities because they don’t follow the #1 rule of marketing: Give your customers what they want – FAST! OK Gerry, that’s easy to understand. Now, how do I figure out what... 
by Gerry Black, Marketing Copywriter | Oct 16, 2012 | Small Business Marketing
Don’t know if you caught the Red Bull Stratos space jump coverage on Sunday but if you did, there was a real lesson in getting things done right. Something you can use when your profits aren’t exactly where you want them to be. I’ll get to that in a... by Gerry Black, Marketing Copywriter | Oct 5, 2012 | Small Business Marketing
I was talking to a business owner the other day and he has a problem. His marketing isn’t earning its keep. His web site isn’t generating sales leads. His social marketing isn’t getting him anywhere. He sends out emails and it’s like they’re falling on deaf ears. (you... by Gerry Black, Marketing Copywriter | Feb 9, 2011 | Small Business Marketing
Why is this key marketing truth so often ignored? I spend a fair amount of the day on my computer. Writing copy for clients. Surfing the net for ideas. Linking IN. Checking to see if Steven Tyler did anything outrageous the day before. Important stuff. And I gotta... 