by Gerry Black, Marketing Copywriter | Jan 21, 2016 | Salesmanship
Okay…Here. We. Go.In addition to demonstrating my tech limitations over the holidays I make it a point to go through my marketing and look for ways to improve it so it’s ready for prime time in the new year.Especially as it relates to my website.Sometimes, it’s hard... 
by Gerry Black, Marketing Copywriter | Dec 8, 2015 | Salesmanship
Do you know what you’re selling?You’re not selling a product.You’re not selling a service.You’re not selling a solution. An app. Web design. Or an upgrade.No matter what business you’re in, here’s the only thing you’re selling:You’re selling your prospects a better... 
by Gerry Black, Marketing Copywriter | Dec 3, 2015 | Copywriting, Salesmanship
Is your website earning its keep? Are your sales letters bringing home the bacon? Do your emails get opened? If not, it could be that your sales copy just isn’t uh, well, er …could be your copy is downright boring. And THAT, is not good. Today, your prospects are... 
by Gerry Black, Marketing Copywriter | Sep 10, 2015 | Salesmanship
Wondering why you’re not selling more? Well, it may be that your online marketing isn’t doing much to help your prospects buy. I had a client once who had a great product that offered a real benefit but there was one problem. When you went on his website, there was... 
by Gerry Black, Marketing Copywriter | Aug 24, 2015 | Salesmanship
By that, I mean, when you get into a selling situation with a prospect, are you worried about that inevitable point where the discussion turns to your pricing or fees? Instead of focusing on how your can help your prospect, you’re worried about having to defend... by Gerry Black, Marketing Copywriter | Jul 2, 2015 | Salesmanship
Back about 20 years ago, when I was working as a salesperson, I remember some advice I got from a sales manager on the subject of sales proposals. Truth be told, this guy was a jerk. Nobody liked him. But he did teach me something about the right way to create a sales... by Gerry Black, Marketing Copywriter | May 6, 2015 | Salesmanship
When marketing and selling – online or off – so many marketers set themselves up for failure. Right off the hop. They use an approach that virtually guarantees their message will bounce off their prospects’ sales pitch armor. I was reminded of this the other day... by Gerry Black, Marketing Copywriter | Apr 7, 2015 | Salesmanship
Is your website earning its keep? Is it generating sales leads, prompting phone calls or producing sales? If not, you may want to take a look at the formula you’re using to attract attention, create interest and compel your reader to take the next step in your selling... by Gerry Black, Marketing Copywriter | Mar 17, 2015 | Salesmanship
I hate shopping – for just about anything. But when I need something, I head straight for the mall. Why? Because shopping at the mall is easy. There’s tons of stuff and zero brain work involved. I go from store to store, look for stuff I need or want, check the price... 