by Gerry Black, Marketing Copywriter | Dec 14, 2021 | Direct Response, Marketing, Salesmanship
Go into any big box grocery store and you’ll likely see a customer attraction strategy in plain view as soon as you enter the store where a display of different products awaits. Water. Snacks. Paper towels. I usually take a quick look – just in case some... 
by Gerry Black, Marketing Copywriter | Aug 19, 2020 | Salesmanship
What’s the most valuable selling page on a web site? You might be surprised to learn that, after your home page or landing page, it should be your FAQ page. For many marketers, their FAQ page is leaving a fortune in missed opportunities on the table. ... 
by Gerry Black, Marketing Copywriter | Nov 16, 2018 | Salesmanship
Dear Prospect, Thanks for visiting my website. As a reward for your time and interest, I’m going to do my absolute best to avoid giving you ANY useful information that will help you solve your problem or fulfill your need. Instead, I’m going to make myself look and... 
by Gerry Black, Marketing Copywriter | Nov 13, 2018 | Salesmanship
Back in the pre-internet days, your B2B prospect was STARVED for information. If he wanted to learn about your products and services, he almost HAD to call you. Oh sure, he could read one of your brochures or visit your booth at a trade show. But ultimately, he had to... 
by Gerry Black, Marketing Copywriter | Jul 7, 2018 | Marketing, Salesmanship
Do your prospects and customers know what you do and who you do it for? I mean, REALLY know? It might surprise you to learn just how little they do know. And that can be a real problem when you ask for a referral. To refer someone to you, the referrer has to have a... 
by Gerry Black, Marketing Copywriter | Feb 22, 2017 | Salesmanship
Take a look around at businesses in your industry and you’ll find that most are commodity-type businesses – there’s nothing unique about any of them – they’re all selling similar products at about the same price or they offer about the same service.That’s... 
by Gerry Black, Marketing Copywriter | Feb 1, 2017 | Salesmanship
Want to know how to get more customers who can’t wait to buy your product or service?Despite what some would have you believe, it’s not as difficult as you might think. No need to manipulate or hypnotize them into buying. You just need to give them what they want.And... 
by Gerry Black, Marketing Copywriter | Jan 24, 2017 | Salesmanship
“I must’ve called a thousand times…”I believe Adele. Me, not so much.I USED TO call prospects on the phone – as in COLD CALL. In fact, some of my best clients have come from this activity.And not once did I ever feel unwelcome.Now, to be fair, I never... 
by Gerry Black, Marketing Copywriter | Feb 23, 2016 | Salesmanship
Tried using webinars yet?I haven’t but I’m going to. Why? Because implementing a webinar strategy as part of my marketing mix gives me a chance to make a stronger connection with people I can help.Short for web-based seminar, a webinar is simply a presentation,... 