by Gerry Black, Marketing Copywriter | Mar 11, 2015 | Sales Lead Generation
There is an indisputable “fact” about selling services and products using your website as your first point of contact. If you are a Top Gun, you will convert about 5% of the people who visit your site for the first time into customers. That means 5 out of every 100... by Gerry Black, Marketing Copywriter | Mar 9, 2015 | Sales Lead Generation
One of the things I look forward to doing when I bring on a new client is looking for LHF game changers. LHF stands for low hanging fruit. I use it to describe stuff I can see at a glance that a client is doing (or not doing) that, with a little tweak, could make a... by Gerry Black, Marketing Copywriter | Mar 5, 2015 | Sales Lead Generation
Was it the word “idiot” or “conversion rates” that made you decide to read this post? Think about your immediate reaction. Were you mad? Curious? Wondering who the heck I thought I was? Concerned that I might be referring to YOU? In the end, it doesn’t really matter.... by Gerry Black, Marketing Copywriter | Mar 2, 2015 | Sales Lead Generation
Dan Kennedy says our prospects arrive at our website or read our sales letters and emails with one question in mind. Answer it to their satisfaction and you have a chance to continue your website marketing selling process. Miss the boat and you lose. We’ll get to the... by Gerry Black, Marketing Copywriter | Feb 19, 2015 | Sales Lead Generation
If your website isn’t pumping out sales leads, you might want to check out what your web visitors see when they land on your home page. You may be steering prospects right into the clutches of your competitor – without even realizing it. (in fact, they’ll be... by Gerry Black, Marketing Copywriter | Feb 12, 2015 | Sales Lead Generation
Before I get going, let me say that I’ve known and worked with a number of web designers. Most are very busy. Many do great design work. Some have a great bedside manner. Very few know how to sell. (Not market, sell) That’s why they design. So what’s the big deal? To... by Gerry Black, Marketing Copywriter | Feb 9, 2015 | Sales Lead Generation
It’s a common lament. You’re getting plenty of traffic to your website. The problem? People show up, poke around a bit, sometimes a lot – and then, click away and vanish into cyberspace. Most likely never to be seen again. All the time, money and energy that... by Gerry Black, Marketing Copywriter | Feb 4, 2015 | Sales Lead Generation
One of the most misused and under-leveraged web pages is the About Us page. Many business owners pay lip service to this critical sales page that is one of the most frequently visited pages. Notice I referred to it as a sales page. Your About Us page is often what... by Gerry Black, Marketing Copywriter | Nov 18, 2014 | Sales Lead Generation
Attracting more clients and customers becomes a lot easier when you focus on what your customer wants – not what you sell. Many business owners push customers away because their marketing is pushing products and services. To attract new customers and clients, it’s... 