by Gerry Black, Marketing Copywriter | Jan 15, 2021 | Sales Lead Generation
If you’re sitting around wondering why your website isn’t doing a thing to earn its keep, then this article is for you. After all, if you’re like many marketers, you’ve spent a pretty penny having a web designer come up with a look and feel along with plenty of bells... by Gerry Black, Marketing Copywriter | Dec 13, 2020 | Conversion, Sales Lead Generation
When I talk to business owners and entrepreneurs, many have a common complaint. “I’m getting traffic but no sales.” When I hear that, I visit their websites and, in almost all cases, can immediately spot the problem. They are making their visitors work way too hard to... 
by Gerry Black, Marketing Copywriter | Mar 14, 2019 | Sales Lead Generation
Many business owners want to convert more online visitors into prospects but are confused about how to do it. Sometimes this confusion creates such an overwhelming feeling they give up trying. That’s a shame because learning how to convert more online visitors into... 
by Gerry Black, Marketing Copywriter | Jul 15, 2018 | Marketing, Sales Lead Generation
Prospecting is tough enough when you KNOW what you’re doing. Many business owners dread it. To them, prospecting represents rejection. Pushiness. Stress. We all depend on attracting new clients and customers to our businesses. So is there a better way? Yes. You... 
by Gerry Black, Marketing Copywriter | Apr 4, 2017 | Sales Lead Generation
Reaching prospects and customers today is more challenging than ever. Diminishing attention spans and bright shiny thing distractions are forcing marketers to sharpen their marketing focus and find ways to effectively reach, and sell today’s customers. It’s not always... 
by Gerry Black, Marketing Copywriter | Mar 25, 2017 | Sales Lead Generation
When it comes to making money in our business, we all face the same problem. How to attract prospects so we can use our services and prospects to solve their problems. And not just any prospect…we want people who can afford our services and are interested before they... 
by Gerry Black, Marketing Copywriter | Jan 28, 2016 | Sales Lead Generation
At some point along the line, you’ve probably been asked the following question:‘What do you do?’How do you answer it?Many business owners miss a golden opportunity to make a real connection with the person asking the question because they haven’t mastered a... by Gerry Black, Marketing Copywriter | Jun 3, 2015 | Sales Lead Generation
Does this sound like you? “I want to find hot prospects. And, when I find them, I want to convert them into paying customers as soon as I can.” Of course it does! It’s amazing how much time we spend thinking about new ideas for products and... by Gerry Black, Marketing Copywriter | Mar 16, 2015 | Sales Lead Generation
I recently wrote some home page web copy for a client. Let’s call her Amy. I used my standard sales letter type approach. After I sent her the copy for her to review, I sat back and waited for the email I knew was coming. It didn’t take long. ‘Gerry, this copy is way... 