by Gerry Black, Marketing Copywriter | Jan 5, 2017 | Marketing
The other day I was sitting around with my wife, my son, his girlfriend and my sister-in-law watching TV.Centre-stage: an animal-themed standup routine by Ricky Gervais.Now, if you have seen Ricky perform, especially on cable or in person, you know he doesn’t stand on... 
by Gerry Black, Marketing Copywriter | Nov 25, 2015 | Marketing
Many marketers make business far too complicated. When it comes right down to it, creating a successful business boils down to this: You get paid to move people from a BEFORE state to an AFTER state. In the “before” state, your prospect has a problem. Could be she’s... 
by Gerry Black, Marketing Copywriter | Oct 29, 2015 | Marketing
Today’s lesson comes from my hands-down, “go-to” mentor, Dan Kennedy. One of the tenets of Dan’s NO B.S. approach to marketing is outrageous advertising. It’s build upon this premise: It’s not the education and/or information you provide that will sell your products... 
by Gerry Black, Marketing Copywriter | Oct 8, 2015 | Marketing
Recently, my assistant was doing some work on my website and sent me an email asking me about a bunch of pages I had “parked” behind the scenes in my WordPress site’s backend. She had typed a shortcut URL to get to my blog and ended up in a cyber junkyard I had... 
by Gerry Black, Marketing Copywriter | Sep 23, 2015 | Marketing
Every month, I talk to business owners and they want to know whether or not they need a mobile friendly website. This is a great question and an important one for anyone looking to grow their business. Consider the following and decide for yourself. If you haven’t... 
by Gerry Black, Marketing Copywriter | Sep 1, 2015 | Marketing
Last week, I was listening to one of those “free” webinars that had some great stuff in it that we can all start using today because much of it pertains to the way we think and act. It was a roundtable discussion between millionaires (explains why I only... 
by Gerry Black, Marketing Copywriter | Aug 13, 2015 | Marketing
Is content marketing – giving away free special reports, white papers, e-books, blog posts, and other useful content to potential customers – all it’s cracked up to be? Well, I use it and continue to make it an important part of my marketing mix but... 
by Gerry Black, Marketing Copywriter | Aug 11, 2015 | Marketing
Are you happy with your website? Or inside, are you secretly thinking it’s just like the ones your competitors have – BORING! It doesn’t have to be that way. Don’t be too hard on yourself though. The majority of websites are terrible. Period. And I’m including... by Gerry Black, Marketing Copywriter | Jul 10, 2015 | Marketing
You hear a lot about content marketing these days.But from where I sit, many marketers – not us:) – really don’t “get” what the fundamental sales objective of content marketing is.How else can questions like ‘where am I going to... 