by Gerry Black, Marketing Copywriter | Aug 14, 2023 | Direct Response, Marketing, Salesmanship
Go into any big box grocery store and you’ll likely see a customer attraction strategy in plain view as soon as you enter the store where a display of different products awaits. Water. Snacks. Paper towels. I usually take a quick look – just in case some... by Gerry Black, Marketing Copywriter | Aug 7, 2023 | Marketing, Uncategorized
Poor Marketing Results? Check THIS! There could be many reasons you might be suffering from poor marketing results but there is one mistake I see entrepreneurs and small business owners making over and over. The good news is that it’s self-inflicted and can be easily... 
by Gerry Black, Marketing Copywriter | Aug 1, 2023 | Marketing
Marketing Overwhelm: A 4-Step Cure For many business owners, marketing overwhelm is a BIG issue. Let’s face it. With so many options available, it can be intimidating. What works? What’s a time-suck? What’s the latest new thing? And then that... 
by Gerry Black, Marketing Copywriter | Dec 17, 2020 | Marketing
Many business owners and sales professionals try to achieve sales success by engaging in random acts of marketing – one-shot attempts that usually fail. They get erratic results. They waste a lot of time and money. And the real tragedy is they keep doing it... 
by Gerry Black, Marketing Copywriter | Sep 14, 2020 | Marketing
From time to time, I get into discussions regarding the effectiveness of using long sales copy. This is not an article on why long sales copy ALWAYS trumps short copy when presented to a qualified prospect. Take my word for it. It does. However… Some qualified... 
by Gerry Black, Marketing Copywriter | Jul 15, 2018 | Marketing, Sales Lead Generation
Prospecting is tough enough when you KNOW what you’re doing. Many business owners dread it. To them, prospecting represents rejection. Pushiness. Stress. We all depend on attracting new clients and customers to our businesses. So is there a better way? Yes. You... 
by Gerry Black, Marketing Copywriter | Jul 7, 2018 | Marketing, Salesmanship
Do your prospects and customers know what you do and who you do it for? I mean, REALLY know? It might surprise you to learn just how little they do know. And that can be a real problem when you ask for a referral. To refer someone to you, the referrer has to have a... 
by Gerry Black, Marketing Copywriter | Aug 2, 2017 | Marketing
We all need to market our businesses. But with so many options out there, it can be intimidating. And if marketing isn’t your core competency, it can be overwhelming. If that’s you, no worries. There is a way to get unstuck and all it takes is for you to make a... 
by Gerry Black, Marketing Copywriter | Mar 7, 2017 | Marketing
Let’s face it: almost all the people who come to your website for the first time won’t be buying on the first visit.That’s a fact.Just think of your own surfing habits.For sake of explanation, let’s assume the owner of the site you visit understands that today’s...