by Gerry Black, Marketing Copywriter | Dec 1, 2020 | Email Marketing
Is following up a component of your selling system? If it’s not, you may want to consider making it one. Here’s why: According to a study done by the Association of Sales Executives, 81% of all sales happen on or after the fifth contact. Think about that. Many... 
by Gerry Black, Marketing Copywriter | Oct 10, 2020 | Email Marketing
With email inboxes overflowing, it’s becoming harder than ever to get people to open your emails – never mind read them. Some studies suggest “open” rates are dropping to new lows of 10-15%. Yikes. Now, if this is happening to you, what can you do about it?... 
by Gerry Black, Marketing Copywriter | Aug 21, 2018 | Email Marketing
Research shows that when people receive your emails, the first question most ask themselves is – WHO is this from? If you have an existing relationship with your recipient, great. There’s a good chance you can get past this first hurdle. But, what if you don’t?... 
by Gerry Black, Marketing Copywriter | Jan 6, 2018 | Email Marketing
If you’re like many other marketers, you probably invest a fair amount of time on social media – writing status updates, creating ads, monitoring likes and mentions etc. Now, here’s a question: How much time do you spend on email marketing –... 
by Gerry Black, Marketing Copywriter | Dec 10, 2015 | Email Marketing
Without question, email can be an effective and cost-effective marketing tool.The trick is getting your recipient to open your message. And that’s getting tougher to do as people become very selective as to what they will and won’t allow past their cyber force... 
by Gerry Black, Marketing Copywriter | Oct 1, 2015 | Email Marketing
“There is no such thing as an attention span. There is only the quality of what you are viewing. This whole idea of an attention span is, I think, a misnomer. People have an infinite attention span if you are entertaining them.” – Jerry Seinfeld I think... by Gerry Black, Marketing Copywriter | Dec 4, 2014 | Email Marketing
Are your emails selling your services or virtually assuring prospects will run from you? Yesterday I got an email from JJ, a website designer who used my contact form to introduce me to his services. JJ may know web design but he knows little about setting the table... by Gerry Black, Marketing Copywriter | May 1, 2011 | Email Marketing
Came across this the other day and thought I’d share it. Do you find less people are opening your emails? If so, you’re not alone. “Open” rates are dropping to new lows of 10-15%. Here’s a clever way to increase the number of people who... by Gerry Black, Marketing Copywriter | Feb 9, 2010 | Email Marketing
How To Get Your Emails Opened Without question, email can be an effective and cost-effective marketing tool. The trick is getting your recipient to open your message. And that’s getting tougher to do as people become very selective as to what they will and... 