by Gerry Black, Marketing Copywriter | Mar 30, 2015 | Copywriting
Full disclosure: I am a direct response copywriter. While this article may appear to be self-serving, I assure that is not the spirit in which I wrote it. Please decide for yourself. There’s a question I get from time to time and it always makes me smile. Why? Because... by Gerry Black, Marketing Copywriter | Mar 5, 2013 | Copywriting
When I tell people I’m a direct response copywriter, it’s not unusual to get a few oooohs and ahhhs. (not as many as I’d like but…) Anyhow, as the person I’m talking to thinks about my copywriting skills and then holds them up against... by Gerry Black, Marketing Copywriter | Jan 16, 2013 | Copywriting
Today’s article is likely to cause you to really think about how you think. And more importantly, how your prospects think. Why is that important? Because it’s the way most of us think. And if you aren’t aware of some of what I’m writing about... by Gerry Black, Marketing Copywriter | Jan 8, 2013 | Copywriting
You’ve undoubtedly heard the term: KISS. Keep it simple stupid. Well, nowhere is that more important that when you’re trying to use words to make a sale. If you write your own web copy, post on a blog, write sales copy or send emails and you want prospects... by Gerry Black, Marketing Copywriter | Jan 2, 2013 | Copywriting
I was watching past episodes of Dragon’s Den over the holidays and it struck me how much pitching the Dragons with an idea is like copywriting. Ten years ago, I came up with an idea for a product that solved an everyday problem. My problem was there was no... by Gerry Black, Marketing Copywriter | Aug 22, 2012 | Copywriting
In his classic book, Scientific Advertising (Harper & Brothers, 1936), Claude Hopkins wrote, “Platitudes and generalities roll off the human understanding like water from a duck.” But it’s the sentence that followed, that we, as marketers trying... by Gerry Black, Marketing Copywriter | Nov 21, 2011 | Copywriting
Why isn’t my website generating sales leads? Duh…. I don’t have a crystal ball but I’d say in 90% of the cases where a website is doing little to produce interest from qualified prospects, the reason is very simple –assuming you’re getting traffic. Your website... by Gerry Black, Marketing Copywriter | Nov 14, 2011 | Copywriting
How Much Does Professional Copywriting Cost? It’s a question I often get asked. And my answer is always the same. If you hire a writer who doesn’t know how to sell – plenty! But if you hire a copywriter who has a proven track record for generating sales leads... by Gerry Black, Marketing Copywriter | Nov 8, 2011 | Copywriting
“Arm Around The Shoulder” Online Copy Will Boost Sales Your prospect is terrified. And overwhelmed. Jaded. Pressed for time. Confused. Skeptical. Distracted. Mercifully, not all the time. But almost always when he has to make an important purchase or investment.... 