by Gerry Black, Marketing Copywriter | Aug 9, 2018 | Copywriting
When I speak with business owners, almost all of them talk about how important it is to attract new clients and customers. And yet, many are throwing profits away because their sales copy talks about “their stuff.” Prospects don’t care about that UNTIL you explain... 
by Gerry Black, Marketing Copywriter | Mar 15, 2017 | Copywriting
The World of Website Content Has Changed Back when the internet began, companies would cram their websites with content they repurposed from their existing print materials – brochures, press releases, presentations – whatever they could get their hands... 
by Gerry Black, Marketing Copywriter | Jan 15, 2017 | Copywriting
Had an interesting email from a fellow over the weekend who was beginning a search to find a direct response copywriter.His observation: Many of the direct response copywriter sites he visited were pretty compelling. I’d never given this much thought.His... 
by Gerry Black, Marketing Copywriter | Dec 3, 2015 | Copywriting, Salesmanship
Is your website earning its keep? Are your sales letters bringing home the bacon? Do your emails get opened? If not, it could be that your sales copy just isn’t uh, well, er …could be your copy is downright boring. And THAT, is not good. Today, your prospects are... 
by Gerry Black, Marketing Copywriter | Jul 22, 2015 | Copywriting
For many business owners, deep down, they KNOW their website is costing them money. LOTS of it! I’m not talking about hosting fees or charges the “web guy” hits you with once you finally track him down and get him to do the work. I’m talking about the big money lost... by Gerry Black, Marketing Copywriter | Jun 1, 2015 | Copywriting
I always have a little chuckle when the first question out of a potential client’s mouth is “How much do you charge?’ It demonstrates a lack of understanding of what direct response copywriting is. When the question comes early on (thankfully!) in... by Gerry Black, Marketing Copywriter | May 26, 2015 | Copywriting
Often, making some key tweaks in your copy can have a dramatic impact on your conversion rates. Nothing can turn things around faster than copy that speaks to the reader’s self-interests. Imagine this: your prospect arrives at your home page or landing page READY to... by Gerry Black, Marketing Copywriter | Mar 31, 2015 | Copywriting
I often talk with marketers who spend hours and hours trying to perfect their online copy. Many forget the most important thing. Doesn’t matter how great your copy is – whether it’s your web copy or an email, if people don’t read it, all is lost. And trust me on this,... by Gerry Black, Marketing Copywriter | Mar 30, 2015 | Copywriting
Full disclosure: I am a direct response copywriter. While this article may appear to be self-serving, I assure that is not the spirit in which I wrote it. Please decide for yourself. There’s a question I get from time to time and it always makes me smile. Why? Because...