by Gerry Black, Marketing Copywriter | Aug 21, 2023 | Conversion
I think we’d all agree that GRABBING a prospect’s attention today has become one of the toughest marketing challenges. You can drone on and on about how you have the latest and greatest. But guess what? So does EVERYBODY else! How is your prospect supposed to... by Gerry Black, Marketing Copywriter | Dec 13, 2020 | Conversion, Sales Lead Generation
When I talk to business owners and entrepreneurs, many have a common complaint. “I’m getting traffic but no sales.” When I hear that, I visit their websites and, in almost all cases, can immediately spot the problem. They are making their visitors work way too hard to... 
by Gerry Black, Marketing Copywriter | Jan 26, 2016 | Conversion
We’ve all seen them.Exit pop-ups.Whether you love ‘em or hate ‘em, one thing is undeniable:You can’t help noticing them.And when done right, they can be dynamite when it comes to converting web visitors into subscribers and, even better, customers.An exit pop-up... 