Today’s B2B prospects WANT to buy your product or service.
Why? Because hopefully, when they do, that means they have solved a problem and can’t focus their energy on something else..
And yet, so many marketers are voluntarily sending a message to their prospects that virtually says, ‘I don’t want your business.’
Today’s post shines the light on what seems to be a real challenge for many marketers: giving their prospects what they want instead of making it darn near impossible for them to buy.
See if you agree. Please leave a comment and let me know.read more
There’s plenty that makes today’s B2B buyer different from buyers 20 years ago.
But is there ONE difference – above all the others – that could mean the difference between making the sale or handing it off to your competitor?
Answer: YES! If you don’t this take this characteristic about today’s buyer into consideration, it could cost you a fortune in missed opportunities.
Read on to find on what it is…read more
Last post, I wrote about ways to get your email opened.
It got me to thinking…ok, so you get your email opened…is there a way to get even MORE recipients to open it?
And, there is.
Today’s post explains an email marketing strategy that can TRIPLE your email “open” rates.
And it’s not some bright, shiny thing theory that no one has tried.
I used it and the results were impressive.
Have a look…read more
There’s no doubt – email is an effective, cost-efficient marketing tool.
The trick is getting your recipient to open your email message.
Are there some strategies that will help you achieve that objective?
You bet and today’s post is all about showing you how to slip in under the radar, grab attention and EARN your way past your recipient’s defences so your message has a fighting chance of accomplishing your objective.
Hope you enjoy it!read more
In today’s crowded marketplace, it’s not easy to stand out so prospects can see what you have to offer.
Or is it?
While it’s true there’s a lot of noise out there, there’s a simple way you can stand out from your competitors and it’s easy to implement.
Today’s post explains exactly what to do to make your product or offering rise above the fray. Enjoy the post.read more
If you’re sitting around wondering why your website isn’t doing a thing to earn its keep, then this article is for you. After all, if you’re like many marketers, you’ve spent a pretty penny having a web designer come up with a look and feel along with plenty of bells...read more
Had to go to Walmart a week or so ago and as I entered the store, there was the usual display of different products for sale in the "pre-shopping" area. Water. Snacks. Paper towels. I usually take a quick look - just in case some newbie made a mistake and put the...read more
Prospecting is tough enough when you KNOW what you're doing. Many business owners dread it. To them, prospecting represents rejection. Pushiness. Stress. We all depend on attracting new clients and customers to our businesses. So is there a better way? Yes. You can...read more