The Best Websites Have Great Copy
You hear it all the time…“What’s your website address?”
Why? Because that’s how today’s customer buys. Long gone are the days when they checked out a Yellow Pages ad or a brochure.
A quality website is a critical element of establishing credibility and attracting new customers. It’s open 24/7 to tell the world how you and your business add value.
If you don’t have a website, or if the website you have isn’t producing results, then it’s time to give some serious thought to investing in professional website copywriting.
A Proven Website Copywriter Can Help Your Business Grow By Working With You To Create A Website That:
√ Gives your business a compelling online presence
√ Gets you prominent placement on search engines
√ Generates new business leads
√ Educates your ideal prospects
√ Converts qualified prospects into paying customers
√ Builds your brand
√ Sells around the clock.
Quality Website Copywriting Will Deliver Traffic to Your Site
There’s no question that your website has to have a professional look. But website designers and ad agencies are notorious for over-designing and stacking your your site with a bunch of features that do little to generate traffic on their own.
The key to a successful website is understanding how to drive traffic to that site. Without marketing, you won’t have any visitors. Without visitors, you don’t have sales. Getting found on the internet is job #1 for savvy website copywriters and internet marketers.
Website Copywriters Know…Search Engine Optimization Is a Necessity
Here’s what works: Search Engine Optimization (SEO). SEO involves using the right title tags and meta descriptions for each page of your site, not just your home page. A website copywriter knows how to carefully craft the tags and descriptions so that they meet Google’s guidelines for character counts and optimum keyword placement.
Compose Web Copy That Search Engines Love
The strategic – and proper – use of keywords throughout your website copy is critical to search engine effectiveness. However, overuse of keywords – called “keyword stuffing” – can get your site penalized or even blacklisted.
That’s where the skill of the website copywriter comes in. To be effective, your copywriting must have a natural flow to it when it’s being read.
In today’s highly competitive business environment, SEO done correctly is a necessity for online success.
A skilled SEO website copywriter will help you get it right.