Why is this key marketing truth so often ignored?

I spend a fair amount of the day on my computer. Writing copy for clients. Surfing the net for ideas. Linking IN. Checking to see if Steven Tyler did anything outrageous the day before. Important stuff.  

And I gotta tell ya….I still am amazed at how many marketers seem to think they are communicating with “the masses” via billboard when it comes to their marketing.

Is it that difficult to bring yourself to use the word YOU and actually create a sales proposition? Your web copy, emails, sales letters and free reports are usually being read by…..one person. Not a group of people who sat down together in the lunch room with their peanut butter sandwiches and decided a fun activity would be to look at websites or read emails together. Read More→

Who’s Driving Your Marketing Bus?

Got an email the other day from a client for whom I did some work about 18 months ago.

When he and I first met, his web site was in a sorry state. The design was weak. The copy was bland and completely void of emotion. My job was to write the web copy and the client’s SEO “guy” would optimize the site and create a PPC ad campaign.

Here’s the email he sent:

“I’m really taken aback. I went and looked at last year and saw that we did not get a single job from the website or our online ads. We got a couple calls, but they amounted to nothing. This winter we got about three hundred dollars in work from one job. We obviously need to make some changes.” Read More→