Why isn’t my website generating sales leads?

Duh….

I don’t have a crystal ball but I’d say in 90% of the cases where a website is doing little to produce interest from qualified prospects, the reason is very simple –assuming you’re getting traffic.

Your website probably has no personality, it’s uninformative, hard to look at and does virtually nothing to help the reader in her efforts to solve her problem.

Think of it this way. Read More→

How Much Does Professional Copywriting Cost?

It’s a question I often get asked. And my answer is always the same. If you hire a writer who doesn’t know how to sell – plenty!

But if you hire a copywriter who has a proven track record for generating sales leads and you know how to close sales, copywriting doesn’t cost you anything.

It’s a one-time investment that will put money in your jeans over and over again.

The real question is: How much is professional copywriting worth? Read More→

“Arm Around The Shoulder” Online Copy Will Boost Sales

Your prospect is terrified.

And overwhelmed. Jaded. Pressed for time. Confused. Skeptical. Distracted.  

Mercifully, not all the time. But almost always when he has to make an important purchase or investment. Something that will grow his business. Help his family. Make him look younger. (note: using “he” here for simplicity)

Why?

Because he doesn’t exactly understand how things work. And many marketers force him to work too hard to make a buying decision.

They throw a bunch of features and benefits on a web page, pepper it with “we this” and “we that” and enter the “pick me” lottery.

Why not boost your odds by giving your prospect what he wants and helping him get it?

Your online copy can lead him straight to your solution if you follow some basic guidelines that lead him through your selling process. Read More→