Author Archive
Ramp up profits with this “can’t miss” strategy
Posted by: | CommentsRamp up your profits with this “can’t miss” strategy
Your ability to generate sales leads from your website and other marketing materials will be greatly enhanced if your copy contains a clear marketing message being delivered to a well-defined target market.
A common trap many marketers fall into is trying to appeal to everyone with a vague message.
This hurts you in a couple of ways. Read More→
Use a sales lead magnet for more profits
Posted by: | CommentsUse a sales lead magnet for more profits
If you aren’t using a lead magnet to attract more prospects, you’re not taking advantage of one of the most effective marketing tools successful marketers leverage to avoid leaving money on the table.
What is a lead magnet? You see them all the time in the form of reports, product samples, trials and a host of other offerings that usually have two things in common. Read More→
Why is this key marketing truth so often ignored?
Posted by: | CommentsWhy is this key marketing truth so often ignored?
I spend a fair amount of the day on my computer. Writing copy for clients. Surfing the net for ideas. Linking IN. Checking to see if Steven Tyler did anything outrageous the day before. Important stuff.
And I gotta tell ya….I still am amazed at how many marketers seem to think they are communicating with “the masses” via billboard when it comes to their marketing.
Is it that difficult to bring yourself to use the word YOU and actually create a sales proposition? Your web copy, emails, sales letters and free reports are usually being read by…..one person. Not a group of people who sat down together in the lunch room with their peanut butter sandwiches and decided a fun activity would be to look at websites or read emails together. Read More→
How To Fix Sputtering Marketing
Posted by: | Comments
How To Fix Sputtering Marketing
Is your marketing generating a steady stream of sales leads ?
If not, ask yourself this question: Do you have a marketing plan?
You may know what your business goals and objectives are. And you probably have a website and some advertising. But without a game plan, your marketing activities are reduced to a few unconnected activities that are unlikely to produce the results you want. Read More→
Are You Giving Away Sales Because Of This?
Posted by: | CommentsAre You Giving Away Business Because Of This?
The other day I was talking to someone who I had collaborated on a project with.
His contribution was to create the client’s website. My thing was to write the content.
During the time we were working on the website project, I found all kinds of ways I could help my client generate more sales leads. A free report they could use as a lead magnet. An autoresponder email campaign. A sales letter. And, a brochure. Read More→
These Common Website Mistakes Are Expensive!
Posted by: | CommentsThese Common Website Mistakes Are Expensive!
As a professional copywriter and marketing consultant, I continually see two huge mistakes business owners make when creating their marketing materials.
First, they seem willing to plunk down a ton of dough for a website that isn’t going to generate sales leads. Second, they use a brochure copy style instead of a prospect-focused, direct response copywriting approach.
Read More→
Who’s Driving Your Marketing Bus?
Posted by: | CommentsWho’s Driving Your Marketing Bus?
Got an email the other day from a client for whom I did some work about 18 months ago.
When he and I first met, his web site was in a sorry state. The design was weak. The copy was bland and completely void of emotion. My job was to write the web copy and the client’s SEO “guy” would optimize the site and create a PPC ad campaign.
Here’s the email he sent:
“I’m really taken aback. I went and looked at last year and saw that we did not get a single job from the website or our online ads. We got a couple calls, but they amounted to nothing. This winter we got about three hundred dollars in work from one job. We obviously need to make some changes.” Read More→
How to raise prices without raising prices
Posted by: | CommentsHow to raise prices without raising prices
In their book, Mass Affluence, Paul Nunes and Brian Johnson identifiy three strategies
their research revealed as viable for helping all marketers capitalize with the
moneyed masses.
And make no mistake, there are moneyed masses – despite what we hear in the news
everyday. All you need to do is employ marketing strategies that give customers
a chance to spend more.
Remember , your customers buy what they want to buy. Your job, as a marketer, is
to make sure you create value they want and are willing to pay for. Read More→
