4 Tips To Get More People Reading Your Copy

4 Tips To Get More People Reading Your Online Copy

Reading on the internet can be hard work . And that’s a challenge especially if you rely on your online copy to generate sales prospects.  Eye strain is a big issue for the online crowd with numerous studies finding that reading performance drops dramatically on the web.

It’s not hard to figure out why.

Many site owners (and web designers) seem obsessed with assaulting their readers with a dog’s breakfast of font colours, shapes and sizes that force the reader to struggle to take it all in. Big mistake. Many potential prospects will do what we all do when faced with this challenge - find something that’s easier on the eyes.

Here are several quick fixes that will make your site more reader friendly:

Tip#1:  Don’t use small font sizes. This is the biggest eyestrain culprit. You can make your font size scalable but the simple fix is make it easy to read. 

Tip#2: Break up your copy. Large oceans of text are overwhelming for your reader.  And expensive for you. Break things up and make your copy more scannable. Use bullets and subheadings. Keep paragraphs short. Use bolding. Use columns or set margins so reader’s eyes doesn’t have too travel too far along the line.                                    

Tip#3: Use contrasting font colours. The best is black font on a white background. That is easiest to read and is what people are used to. Newspapers and magazines don’t use this by accident.   

Tip#4: Have a clean page. Avoid the cluttered, busy look. Only use content that will help you lead your prospect to take the next step in your selling process.

Your chances of achieving your sales objectives will increase if you avoid making your reader fight to understand your message.