28-Point Checklist: Marketing Communications Audit

In today’s economy, it pays to make every marketing communication count.

 This simple audit is designed to help you identify your most pressing marketing communications challenges as you head into 2012 so you can start working on ways to eliminate them. 

That way, you can communicate with your target markets more effectively, and get better results from every dollar spent on advertising and promotion.

STEP One: Identify Your Areas Of Need

Highlight all items that are of concern to you right now:

1. Creating a marketing or advertising plan

2. How to effectively market and promote our product or service on a limited advertising budget to our target audiences

3. Identifying our market and our message and creating a compelling offer

4. Building/improving our web site.

5. Attracting/ driving more traffic to our web site

6. Converting clicks to sales

7. Implementing an e-mail marketing campaign

8. Starting and publishing an e-zine

9. Producing effective sales brochures, catalogs, and other marketing literature.

10. How to get good case histories and user stories written and published

11. Planning and implementing a direct mail campaign or program

12. Increasing direct mail response rates

13. Generating low-cost but qualified leads using postcard decks

14. How to make all our marketing communications more responsive and accountable

15. Generating more inquiries from my print advertising

16. Improving overall effectiveness and persuasiveness of print ads

17. Creating an effective company or capabilities brochure

18. Developing strategies for responding to and following up on inquiries

19. Creating effective inquiry fulfillment packages

20. Producing and using a video or audio tape to promote our product or service

21. Writing and publishing a book, booklet, white paper, or special report that can be used to promote our company or product

22. Getting articles by company personnel written and published in industry trade journals

23. Getting editors to write about our company, products, or activities

24. Getting some editors to run our press release

25. Getting reviews and critiques of existing or in-progress copy of ads, mailings, brochures, and other premiums

26. How to promote our product or service using free or paid seminars

27. Learning proven strategies for marketing our product or service in a recession or soft economy

28. Training our staff with an in-house seminar focused on selling, marketing, customer service or another area where they need some direction

STEP Two: Take Action Now

If you wish, email me at gerry@marketingwriter.ca with your current web site URL, ads, brochures, mailing pieces, press releases, and any other material you’re concerned about.

I will review your marketing materials and provide a cost estimate for solving your marketing problem. We can work on them all at once or on a project by project basis.

Don’t wait! Email me today. Set yourself up for a successful year NOW while we have plenty of time to get a sales lead generation system in place.