Who’s Driving Your Marketing Bus?

Got an email the other day from a client for whom I did some work about 18 months ago.

When he and I first met, his web site was in a sorry state. The design was weak. The copy was bland and completely void of emotion. My job was to write the web copy and the client’s SEO “guy” would optimize the site and create a PPC ad campaign.

Here’s the email he sent:

“I’m really taken aback. I went and looked at last year and saw that we did not get a single job from the website or our online ads. We got a couple calls, but they amounted to nothing. This winter we got about three hundred dollars in work from one job. We obviously need to make some changes.” Read More→