Attn: Solo Professionals and Small Business Owners

Tired of  struggling to attract new customers?

Then it’s time to inject your marketing with the same emotional selling power you use in personal sales encounters.   

You know, it’s a funny thing…

If you put most Solopreneurs and Independent Professionals – small business owners, coaches, consultants, speakers – in a personal, one-on-one selling situation, they shine!

Their passion for what they do is obvious. Their prospects are completely won over by their personalities. Often, they don’t even feel like they are selling. These encounters often lead to mutually beneficial relationships. 

Why? Because in an individual selling situation, they are able to establish the all-important “KLT” factor – people do business with other people they “know, like and trust.”  

However…when you look at the messaging in their marketing – their website, emails, sales letters – it’s completely lacking in that critical ingredient that turns a prospect into a paying customer – EMOTION.

No personality. No passion. No personal selling power.

Instead, their marketing is an unemotional, soulless collection of stuff they’ve cobbled together that reduces them to service and product peddlers like most of their competitors.

The result? Marketing that doesn’t do a thing to bring in new business leaving them feeling frustrated and overwhelmed and…not attracting enough new customers

Sound familiar? If so, you’re not alone.

The good news? Your opportunity to leave your competitors in the dust is there for the taking. 

Countless solopreneurs – who don’t have marketing departments and copywriters – suffer in silence as they keep spending money on marketing that doesn’t give them a reasonable ROI.

That’s a huge problem if you want to grow. After all, there are only so many one-on-one meetings you can participate in each week. Leveraging the selling power of effective marketing is what allows you to scale up and take your sales results to the next level.

That’s where I can help.  

Stack the Selling Odds in Your Favour

Here’s the timeless truth: The ways you reach your prospects and customers will come and go. But the way your prospects THINK and BEHAVE hasn’t changed. They make emotional buying decisions and back them up with logic. That’s why your results are so successful when you’re face-to-face or on the phone with a prospect.

Your passion and personality are what attracts and holds your prospect long enough for you to be able to build up that “know,  like and trust” factor while you explain to people how your product or service will change their lives and give them what they want.

Your marketing MUST create that same feeling. 

Hi. I’m Gerry Black – a strategic copywriter and marketing trainer.

I got my chops from 20 years of successful selling experience in two extremely competitive industries – advertising and telecom.

And I combine what I learned during my sales career to help independent professionals create marketing messaging – in their web copy, landing pages and emails – that “connects” with their prospects much the same way it happens in one-on-one selling situations.

All roads lead to your website or landing pages.

And if your sales copy doesn’t use the words and strategies needed to attract qualified prospects, develop their interest and lead them to take the next step in your selling process – you’re going to continue to feel overwhelmed and pressured.

What some of my clients say…

“We were struggling with making our marketing messages more compelling and less lame until we met Gerry.  His persuasive copy helped us perfect the type of pitches that connected with our audience, converting website scrollers into hot leads.  Our landing page conversion rate has increased by over 28% and we’re seeing sales results we had never imagined possible. Always fun to work with, we’re excited to see what Gerry will do for us next!” – Lisa Borg, VP Marketing Life Clinics

“We are now averaging 5-10 qualified leads per day based on the web copy you wrote for our site. It’s unbelievable. We were hardly getting any before.” – Elizabeth Gomes, Yonge-Eglinton Laser Eye Centre

“I wanted to let you know we had over 50 downloads of the insiders guide over the weekend and they just keep coming in! We just got a project from a practice in Cali! It’s working!”– Susan Milne, Epiphany Studios

“I don’t know what you’ve done but my newsletter sign ups have probably tripled!” – Mark Mitchell, Wizard Strategies

So, what’s the next step?  call me at 905-716-7130 or email me at gerry@marketingwriter.ca  

Let’s set up a FREE CHAT to talk about what’s not working, what’s sort of working and how we can fix things – FAST!

Make sure to download of my 11-minute FREE VIDEO “How to get more people to buy from you TODAY!” You can get it up in the right hand corner of this page. 

You’ll get some proven strategies on how to immediately generate more sales leads from your marketing

THEN, if you like what you learn, you can contact me and we can talk about your business and how I can help you inject your marketing with the same personal selling power, passion and personality that you use so successfully in one-on-one selling.

Do something TODAY to jumpstart your business.

Problems We Solve

Let’s cut to the chase: Small business owners and entrepreneurs come to MarketingWriter to fix their problems.

Marketing Services

The Marketing and Copywriting services I offer are designed to help you answer these questions in a way that will virtually make you irresistible to qualified prospects.

Copywriting Services

Website, emails and sales letters aren’t generating the sales leads you want? Learn how we can attract more prospects and set you up for selling success.

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