Solve Your Client Attraction Problem Today!

Solve Your Client Attraction Problem Today!

When it comes to making money in our business, we all face the same problem. How to attract prospects so we can use our services and prospects to solve their problems. And not just any prospect…we want people who can afford our services and are interested before they...

read more
How to Write Website Content That Connects With Prospects

How to Write Website Content That Connects With Prospects

The World of Website Content Has Changed Back when the internet began, companies would cram their websites with content they repurposed from their existing print  materials - brochures, press releases, presentations - whatever they could get their hands on. Which is...

read more
Are You Silently Missing out on 80% of Your Sales?

Are You Silently Missing out on 80% of Your Sales?

Let’s face it: almost all the people who come to your website for the first time won’t be buying on the first visit.That’s a fact.Just think of your own surfing habits.For sake of explanation, let’s assume the owner of the site you visit understands that today’s...

read more
Make More Sales Using This Stealth Marketing Strategy

Make More Sales Using This Stealth Marketing Strategy

Take a look around at businesses in your industry and you’ll find that most are commodity-type businesses - there’s nothing unique about any of them - they’re all selling similar products at about the same price or they offer about the same service.That’s your...

read more
The Copy Trick That Instantly Doubles Your Selling Odds

The Copy Trick That Instantly Doubles Your Selling Odds

From time to time, I get into discussions regarding the effectiveness of using long sales copy.This is not an article on why long sales copy ALWAYS trumps short copy when presented to a qualified prospect. Take my word for it. It does.However…Some qualified prospects...

read more
How to Attract Prospects to Your Offer

How to Attract Prospects to Your Offer

Want to know how to get more customers who can’t wait to buy your product or service?Despite what some would have you believe, it’s not as difficult as you might think. No need to manipulate or hypnotize them into buying. You just need to give them what they want.And...

read more
Hello from the HUMAN Side

Hello from the HUMAN Side

“I must've called a thousand times…”I believe Adele. Me, not so much.I USED TO call prospects on the phone - as in COLD CALL. In fact, some of my best clients have come from this activity.And not once did I ever feel unwelcome.Now, to be fair, I never called up and...

read more
How to Identify a Competent Direct Response Copywriter

How to Identify a Competent Direct Response Copywriter

Had an interesting email from a fellow over the weekend who was beginning a search to find a direct response copywriter.His observation: Many of the direct response copywriter sites he visited were pretty compelling. I'd never given this much thought.His question: How...

read more

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Solve Your Client Attraction Problem Today!

Solve Your Client Attraction Problem Today!

When it comes to making money in our business, we all face the same problem. How to attract prospects so we can use our services and prospects to solve their problems. And not just any prospect…we want people who can afford our services and are interested before they...

read more
How to Write Website Content That Connects With Prospects

How to Write Website Content That Connects With Prospects

The World of Website Content Has Changed Back when the internet began, companies would cram their websites with content they repurposed from their existing print  materials - brochures, press releases, presentations - whatever they could get their hands on. Which is...

read more
Are You Silently Missing out on 80% of Your Sales?

Are You Silently Missing out on 80% of Your Sales?

Let’s face it: almost all the people who come to your website for the first time won’t be buying on the first visit.That’s a fact.Just think of your own surfing habits.For sake of explanation, let’s assume the owner of the site you visit understands that today’s...

read more
Make More Sales Using This Stealth Marketing Strategy

Make More Sales Using This Stealth Marketing Strategy

Take a look around at businesses in your industry and you’ll find that most are commodity-type businesses - there’s nothing unique about any of them - they’re all selling similar products at about the same price or they offer about the same service.That’s your...

read more
The Copy Trick That Instantly Doubles Your Selling Odds

The Copy Trick That Instantly Doubles Your Selling Odds

From time to time, I get into discussions regarding the effectiveness of using long sales copy.This is not an article on why long sales copy ALWAYS trumps short copy when presented to a qualified prospect. Take my word for it. It does.However…Some qualified prospects...

read more
How to Attract Prospects to Your Offer

How to Attract Prospects to Your Offer

Want to know how to get more customers who can’t wait to buy your product or service?Despite what some would have you believe, it’s not as difficult as you might think. No need to manipulate or hypnotize them into buying. You just need to give them what they want.And...

read more
Hello from the HUMAN Side

Hello from the HUMAN Side

“I must've called a thousand times…”I believe Adele. Me, not so much.I USED TO call prospects on the phone - as in COLD CALL. In fact, some of my best clients have come from this activity.And not once did I ever feel unwelcome.Now, to be fair, I never called up and...

read more
How to Identify a Competent Direct Response Copywriter

How to Identify a Competent Direct Response Copywriter

Had an interesting email from a fellow over the weekend who was beginning a search to find a direct response copywriter.His observation: Many of the direct response copywriter sites he visited were pretty compelling. I'd never given this much thought.His question: How...

read more
Don’t Make Your Prospect Work To “Get” You!

Don’t Make Your Prospect Work To “Get” You!

The other day I was sitting around with my wife, my son, his girlfriend and my sister-in-law watching TV.Centre-stage: an animal-themed standup routine by Ricky Gervais.Now, if you have seen Ricky perform, especially on cable or in person, you know he doesn’t stand on...

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